Advertising History Pages - Please scroll down - just a sampling of old and new ads.

Above: 1st flyer after leaving the Old Boise Bootworks. 1976? Right: A recent 2007 Rock & Ice Magazine ad

This is a Boise, Idaho ad from around 1982. We had a store in Boise and in Seattle simultaneously at this time. Below: A 1978 Flyer

Below: 1984 - I never thought the Kingdome was ugly - Nice propaganda to get a new dome built! I guess the roof was falling down though.

Above: Seattle Times ad - Dan McHale Photo

This is a paste-up. The Caption above says; 1987 American Gasherbrum II Team descending from summit. Dan Heilig Photo.

Above is at Glacier Peak, Washington Photo. Dan McHale Photo - mid 80s ad. Below: A Backpacker Magazine ad circa 1995

Above: Mt. Rundle, Canadian Rockies, Banff - Dan McHale Photo

This was the most expensive ad I ever ran in Backpacker Magazine in the Pre-Internet days in the mid 90s when you had to advertise or die. This is a bit larger than the actual quarter page in the magazine. The ad cost us about $4,000.00 to run for one issue! We made more packs per year back then. To Backpacker magazines credit, a free position in their Buyers guide more than made up for the cost of an ad - they were more generous than any other magazine in this regard.

1993

Above: Mid 1990s ad from Rock & Ice or Climbing Magazine. Right: A current 2007 R & I ad

Above: A 1996 folded flyer cover photo. The photo itself was taken in 1983. See: http://www.summitpost.org/article/290503/Summit-Naps.html